^{_{Welcome back,}}

Last week was jam packed with new updates!

No More Manual Presentations

• No more slide masters or template lock-in

• Restyle your entire deck in just one click

• Use a flexible template to work faster

• Share online with publishing + analytics

• Measure engagement with built-in analytics

The Rundown

• FEATURED - OpenAI’s Sora Filmmaker Preview

  • OpenAI’s Sora let some very talented Filmmakers take it for a spin
    

• NEWS

  • Adobe is focused on brands with suite of tools

  • Amazon makes its biggest investment yet in AI

  • The Famous Group partners with the Miami Marlins to create a new workflow

• TOOLS

  • Adobe introduces a new AI Tool

  • Airtable has updated their suite of tools for the AI Era

  • A powerful tool that can recognize what a person feels when they speak

  • Avatars just got a huge upgrade

  • Leonardo adds a new feature

  • An All In One AI Creation tool

  • Prompt to 3D Asset Creation

• EVENTS

  • The Latest in AI Events

• BREAKING DOWN AI FOR CREATIVES

  • I sit down with Producer, Director, Actor Matt Cohen and we break down how Creatives can utilize AI in their workflows.

FEATURED : Open AI’s Sora let some very talented Filmmakers take it for a spin

• OpenAI introduces Sora, a text-to-video and image-to-video AI model, through a selection of videos created by a limited group of external creators, including filmmakers, artists, and musicians. This move highlights Sora's potential in creative industries and addresses the ongoing debate about AI in content creation, amidst concerns about data usage and artist compensation.

  • Link to all of the projects click here.

  • Below is one of my favorites and the behind the scenes video. It just shows that there is much more than Sora involved with making great projects. It remains just a tool.

• Sora remains unavailable to the public, but its capabilities are showcased through works by selected external creators.

• The initiative reveals the potential applications of Sora in various creative fields, amidst discussions on the ethical use of AI.

NEWS: Your Weekly Tech Update

• Adobe is focused on brands with suite of tools

  

  • Adobe unveils GenStudio, an AI-powered ad creation platform, alongside updates to its Firefly AI model at their Summit event. GenStudio serves as a centralized hub for marketing campaigns, integrating generative AI tools for creating brand-consistent ads across various platforms. The platform is designed to streamline ad production, offering features like brand kits and copy guidance. Additionally, Adobe enhances its customer experience management with an AI assistant and introduces Firefly Services for creative task automation. This move underscores Adobe's focus on leveraging generative AI for commercial applications, aiming to provide a commercially safe and efficient toolset for businesses.

• Amazon makes its biggest investment yet in AI

  

  • Amazon's investment of up to $4 billion in Anthropic, known for the Claude AI model, marks a significant move in the AI landscape, positioning itself against major players like Microsoft and OpenAI. Anthropic emphasizes the safety and reliability of Claude, claiming it can revise its own responses, which might set it apart in terms of usability for analyzing complex documents. This partnership includes minority ownership for Amazon and the integration of Anthropic's AI into Amazon's offerings, showcasing a deepening commitment to leading in AI technology and services.

• The Famous Group partners with the Miami Marlins to create a new workflow

  • The Miami Marlins have partnered with The Famous Group to create an innovative, primarily AI-generated video for MLB Opening Day, showcasing Miami's essence and the team's players. This collaboration, emphasizing creativity and technological advancement, produced unique visuals reflecting players' personalities and the vibrant culture of Miami, demonstrating the potential of AI in sports marketing and fan engagement.

TOOLS: Give Yourself Powers

• Adobe introduces a new AI Tool - Gen AI Studio

  

• Airtable has updated their suite of tools for the AI Era

  

• A powerful tool that can recognize what a person feels when they speak with Hume AI

  

• Avatars just got a huge upgrade with HeyGen

  

• Leonardo adds a new feature

  

• An All In One AI Creation tool

  

• Prompt to 3D Asset Creation

  

FEATURED EVENTS:

• AI On The Lot :

• Thursday, May 16 from 9:00 am - 10:00 pm

• LA Center Studios and Synapse VP Stage in Downtown LA

• Sponsored by Dell and NVIDIA

  • ​Promises to be a melting pot of ideas and innovations. From the writer's room to post-production and beyond, explore how AI is reshaping animation, VFX, and even entertainment business models. Don't miss this unique opportunity to witness the future of film and television, where independent filmmakers, studio executives, and AI tech leaders come together to redefine the boundaries of creativity and technology.

BREAKING DOWN AI FOR CREATIVES:

• Part one in a series :